Google Ads Tools Built for Efficiency in an AI World
Searches are increasing, intent is becoming clearer, but cost per acquisition is higher than ever. As Google leans into ‘smart bidding’ and broad targeting, marketers are getting less control. Sentinel Search fixes that by restoring control and building automation for the advertiser, not Google.
Tooling Designed to Optimize Campaigns Automatically
We deploy a proprietary layer of automated guardrails designed to eliminate platform waste and decrease cost per lead.
Our mission is to bring the power back to advertisers
Google Ads has become more and more nebulous over time – with “close variants” making it more difficult to bid on the search terms you want, and “smart bidding” making it difficult to control costs. We put a stop to that.
Google Ads Solutions Built by Specialists
We don’t just manage ads. We built this platform to take the guesswork out of Google Ads. By codifying years of practical, full-funnel campaign experience into automated tooling, we’ve created a system that solves optimization challenges at a scale no human team could match.
Hi, I’m Jason
Founder of Sentinel Search
“I didn’t want to build just another agency. I wanted to build something that gives advertisers back the control they lost to ‘black-box’ algorithms.” – Jason Kashyap, Founder
Capitalize on the lower cost per click (CPC) of a broader match type, and automated filtering to result in a lower cost per lead. Not to mention, better lead quality by actually keeping your account focused on bidding where you want.
Google’s not-so-close variants can burn a lot of money “learning”. We deploy a filtering layer that automatically identifies and negates low-intent queries before they eat your budget.
Result: 52% Increase in return on ad spend (ROAS)
Fluctuations in data can come out of nowhere for a variety of reasons – landing pages change, keywords or ads can get disapproved, etc. Get those anomalies sent to your inbox so you can address them before performance is impacted.
Proprietary tooling adjusts bids daily allowing you to maintain a high impression share on brand for 30% less cost per click. As with all of our tooling – this gets better over time.
The filter removes keywords like competitor searches that can drive up costs unintentionally. The broader match type has a lower CPC, and with automated filtering, we can spend all of the budget on queries we want to bid on, not what Google ‘thinks’.
Plug-and-Play Solutions for In-House Marketers and Agencies
Take Back Control of Your Ad Spend
It’s frustrating to invest in search ads only to see poor results and rising costs. Our custom tooling removes the guesswork, ensuring you only pay for high-quality traffic that actually converts.
Automate Daily Optimizations to Ensure Quality Management
Balancing agency growth with limited specialist bandwidth is a constant challenge. Our automated tooling handles the daily, mundane optimizations so your team can focus on high-level strategy and client relationships.
Contact Us to Get Started
Send us a message and we’ll reach back out to set up a walk-through of the tooling and how we can help improve your campaigns.
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