Automate Client Google Ads & Reduce Overhead

Algorithmic Paid Search Infrastructure for Agencies

Scale your agency without stretching your specialists. Deploy our plug-and-play scripts across your MCC to automate daily optimizations, protect client budgets, and free your team to focus on high-level strategy and client relationships.

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Scale Without the Overhead

Automate the mundane, repetitive tasks. Our tooling handles the daily optimizations across your entire client roster, allowing your specialists to manage more accounts effectively.

Hands-Free Performance Gains

Seamlessly improve your clients’ cost per conversion. Our systems run quietly in the background, ensuring consistent, positive updates in your clients’ change history.

Risk-Free Automation

Deploy safely into your MCC in under an hour. Our algorithms feature strict, built-in bid limits and fail-safes to guarantee client campaigns never overspend.

Agency Scaling Approach

Balancing agency growth with limited specialist bandwidth is a constant battle. We don’t replace your team; we arm them. By deploying a continuous loop of algorithmic surveillance and adjustment, we take the low-level maintenance off their plates. Your team gets the credit for flawless execution, and you get the ability to scale your operations without instantly needing to increase headcount.

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Search Infrastructure to Simplify Agency Work

Bid Governance – Brand Optimizer
Intent Hardening – Keyword Matching Filter
Account Surveillance – Anomaly Detector

Automated brand bid optimization

Stop wasting time manually adjusting brand bids. Our scripts enforce a strict “minimum-viable bid” strategy across your clients’ brand campaigns, reacting automatically to competitor entry and capping CPCs to maximize client ROI.

Re-allocate brand savings to non-brand to drive more new users/leads/purchases.
Changes show in change history and you get a weekly email that you can share with your client. An example is shown below.
Great tool to have in your pocket when a client invariably asks “why are we spending money on our own brand?”

Automated negative keywords

Protect your clients from Google’s aggressive “close variants.” We deploy a continuous scrubbing layer that automatically identifies and negates irrelevant search terms daily, ensuring your clients’ budgets only go toward their objectives.

No more client calls about ads appearing for irrelevant queries due to improper matching by Google.
Adds negatives daily ensuring the mundane optimizations are occurring, while you focus on bigger and better things.
Enable zero-waste scaling for your client – add keywords after a review, versus having them show up unexpectedly.

24/7 Performance Guardrails

Never have a difficult Monday morning check-in again. Get an email to your inbox with all campaigns that have major swings in metrics. This eliminates time spent troubleshooting and gets specialists right at the problem before your client notices.

Automated alerts trigger for performance anomalies or tracking breakages before they impact your clients leads or revenue.
Continuously monitor things like any ad disapprovals so if a URL changes you get notified.
Instead of spending the time troubleshooting which campaigns had swings and why, go right to the problem campaign.

The Sentinel briefing – automated report

Intelligence Ready for the Client Call

Every week, our system delivers a clear, concise briefing directly to your inbox. Use our data on bid adjustments, prevented waste, and impression share to fuel your client status calls and prove your agency is actively defending their budget.

Grouped Flat-Rate Pricing

We offer flexible pricing based on which products you’re interested in, and the number of accounts. The more accounts, the cheaper the rate will be per account.

Seamless MCC Integration

Our scripts plug directly into your existing infrastructure in minutes. No complex migrations or software overhauls required. No additional logins to manage.

Empower Your Specialists

Turn your campaign managers into strategists. Let algorithms handle the bidding so your humans can handle the marketing.

Flexible Agency Structures

We operate as a silent partner in your tech stack. Our tools are designed to make your agency look incredible to your clients.

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This is your junior analyst for your junior analyst to become a senior analyst.